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The Medicine 2.0 Conference – Maastricht

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Wednesday, 15 December 2010 by Administrator
By: Kishan Kariippanon
www.youthhealth20.com
Almost a year ago today, I was soaked in a pool of journal articles on the use of the internet and mobile technologies by health professionals to engage with their clients and the wider community. As I was reading various peer reviewed articles around the specific use of social networking sites to engage with young people, I came across the Journal of Medical Internet
Research (JMIR). The JMIR also happens to be organisers of the Medicine 2.0 Conference series now in their 3rd year existence.
I booked my tickets and made my way to Maastricht to meet and discuss the use of Web 2.0 for health interventions with like minded people from all over North America and Europe. The foundation of Medicine 2.0 (Gunther Eysenbach - Producer of Medicine 2.0) is made up of 5 major aspects:
Social networking
Participation
Apomediation
Collaboration and
Openness
Conference Proceedings
The venue was equipped with high speed wireless internet. Projectors were placed in each session room to enable tweets of the conference (#Med2) to be displayed. The tweets came from within the conference as the keynotes and presenters laid bare their findings and ideas for the participants to discuss. Most of the participants were health professionals and many others were directors, deans and managers working closely in the field of health care provision and education.
The use of Twitter alone for the conference was remarkable as it allowed for information to be disseminated and discussed freely without the notion of the "expert opinion". Twitterers who were unable to make it for the conference were able to follow the tweets, ask questions and add to the discussion.
Discussions were open to both strengths and challenges of using social media to drive behaviour change and manage chronic disease. People agreed and disagreed with each other's findings and conclusions and this healthy debate made the trip from Australia to Europe in 1 week, a worthwhile experience that I am happy to share with everyone. All abstracts of the conference are available at www.medicine20congress.com. Photographs and slides are available on Flicker and Slideshare (see events: Medicine 2.0).
Presentations to look out for
Dr. Bas Bloem from the Radbound University Nijmegen Medical Centre defines
participatory healthcare (made possible through Web 2.0) as "a new approach where patients are no longer passive objects, but become active subjects who contribute to their own health and disease management".
Dr. Gunther Eysenbach from the Centre for Global eHealth Innovation, Toronto, introduced the idea of infodemiology and infoveillance by presenting data from the H1N1 outbreak, specifically collected from Twitter. He says "Infoveillance has the potential to not only detect
outbreaks and other public health relevant events early, but can also help us to understand the pulse of the Canadian public during public health emergency…"
Dr. BJ Fogg joined us via video presentation from Stanford University with new ideas of using social and mobile technologies to form better health habits. His Stanford lab has created a new tool called the "Behaviour Wizard", which can help people succeed in creating solutions for better health habits.
Lisette van Gemert from the University of Twente brought to us ideas from the field of persuasive technology. Technology that allows people to remain socially embedded in isolated life situations that prevent depression. She states that "what is needed today is the creativity to invent useful applications and combine the technological components into user friendly systems to realise these applications. This means there has to be attention for the creative use of motivational and affective technology in the context of eHealth, like using persuasive design principles, innovative feedback systems for participating in the design process and smart systems for persistence in use (triggers, goal setting, dialogue applications)."
Dr. Pieter Kubben a Neurosurgeon from Maastricht University Medical Centre introduced to audience "Neurosurgery 2.0". This application creates access for neurosurgeons worldwide to discuss difficult cases and operative techniques. They can also share videos, blog posts and readers can be notified of updates via RSS feeds and share posts on Facebook, Twitter or
other social networks. Look for the Iphone app!
Dr Bertalan Mesko in Hungary is running the 1st digital literacy course for medical students in the University of Debrecen. He hopes that through this training, future doctors will be able to meet the expectations of e patients. He is currently busy with his website called "Webicina" and his blog called "Science Roll".
We also had presenters such as Leo Ottes from the Dutch Council of Public Health to report on their inquiry into the use of Health 2.0. They support the notion that development in this field is underway and cannot be halted. The government must think of how implications can be addressed and organisations need to respond to this adequately. Marc Sprenger, the Director of the European Centre for Disease Control and Prevention presented on the potential of eHealth for the surveillance of communicable disease and the impact Medicine 2.0 can have on health, health care and biomedical research.
Conclusion
The future of Medicine 2.0 and eHealth is not free from controversies and challenges. The learning curve that health professionals have to adopt to meet the expectations of an evolving society is knocking at our doorstep waiting for use to take the next step. As we adopt a humble posture of learning, we can use technology to benefit our clients and patients and
improve health care for all at the same time minimising the risk of potential pitfalls.

By: Kishan Kariippanon

www.youthhealth20.com

Almost a year ago today, I was soaked in a pool of journal articles on the use of the internet and mobile technologies by health professionals to engage with their clients and the wider community. As I was reading various peer reviewed articles around the specific use of social networking sites to engage with young people, I came across the Journal of Medical Internet Research (JMIR). The JMIR also happens to be organisers of the Medicine 2.0 Conference series now in their 3rd year existence.

I booked my tickets and made my way to Maastricht to meet and discuss the use of Web 2.0 for health interventions with like minded people from all over North America and Europe. The foundation of Medicine 2.0 (Gunther Eysenbach - Producer of Medicine 2.0) is made up of 5 major aspects:

  • Social networking
  • Participation
  • Apomediation
  • Collaboration and
  • Openness

Conference Proceedings

The venue was equipped with high speed wireless internet. Projectors were placed in each session room to enable tweets of the conference (#Med2) to be displayed. The tweets came from within the conference as the keynotes and presenters laid bare their findings and ideas for the participants to discuss. Most of the participants were health professionals and many others were directors, deans and managers working closely in the field of health care provision and education.

The use of Twitter alone for the conference was remarkable as it allowed for information to be disseminated and discussed freely without the notion of the "expert opinion". Tweeters who were unable to make it for the conference were able to follow the tweets, ask questions and add to the discussion.

Discussions were open to both strengths and challenges of using social media to drive behaviour change and manage chronic disease. People agreed and disagreed with each other's findings and conclusions and this healthy debate made the trip from Australia to Europe in 1 week, a worthwhile experience that I am happy to share with everyone. All abstracts of the conference are available at www.medicine20congress.com. Photographs and slides are available on Flicker and Slideshare (see events: Medicine 2.0).

Presentations to look out for

Dr. Bas Bloem from the Radbound University Nijmegen Medical Centre defines participatory healthcare (made possible through Web 2.0) as "a new approach where patients are no longer passive objects, but become active subjects who contribute to their own health and disease management".

Dr. Gunther Eysenbach from the Centre for Global eHealth Innovation, Toronto, introduced the idea of infodemiology and infoveillance by presenting data from the H1N1 outbreak, specifically collected from Twitter. He says "Infoveillance has the potential to not only detect outbreaks and other public health relevant events early, but can also help us to understand the pulse of the Canadian public during public health emergency…"

Dr. BJ Fogg joined us via video presentation from Stanford University with new ideas of using social and mobile technologies to form better health habits. His Stanford lab has created a new tool called the "Behaviour Wizard", which can help people succeed in creating solutions for better health habits.

Lisette van Gemert from the University of Twente brought to us ideas from the field of persuasive technology. Technology that allows people to remain socially embedded in isolated life situations that prevent depression. She states that "what is needed today is the creativity to invent useful applications and combine the technological components into user friendly systems to realise these applications. This means there has to be attention for the creative use of motivational and affective technology in the context of eHealth, like using persuasive design principles, innovative feedback systems for participating in the design process and smart systems for persistence in use (triggers, goal setting, dialogue applications)."

Dr. Pieter Kubben a Neurosurgeon from Maastricht University Medical Centre introduced to audience "Neurosurgery 2.0". This application creates access for neurosurgeons worldwide to discuss difficult cases and operative techniques. They can also share videos, blog posts and readers can be notified of updates via RSS feeds and share posts on Facebook, Twitter or other social networks. Look for the Iphone app!

Dr Bertalan Mesko in Hungary is running the 1st digital literacy course for medical students in the University of Debrecen. He hopes that through this training, future doctors will be able to meet the expectations of e patients. He is currently busy with his website called "Webicina" and his blog called "Science Roll".

We also had presenters such as Leo Ottes from the Dutch Council of Public Health to report on their inquiry into the use of Health 2.0. They support the notion that development in this field is underway and cannot be halted. The government must think of how implications can be addressed and organisations need to respond to this adequately. Marc Sprenger, the Director of the European Centre for Disease Control and Prevention presented on the potential of eHealth for the surveillance of communicable disease and the impact Medicine 2.0 can have on health, health care and biomedical research.

Conclusion

The future of Medicine 2.0 and eHealth is not free from controversies and challenges. The learning curve that health professionals have to adopt to meet the expectations of an evolving society is knocking at our doorstep waiting for use to take the next step. As we adopt a humble posture of learning, we can use technology to benefit our clients and patients and improve health care for all at the same time minimising the risk of potential pitfalls.