Welcome to the Reach Out Pro blog

Approaching ethical challenges to using social media with clients

Share |
Thursday, 6 October 2011 by Administrator

Associate Professor Lena Sanci is the Deputy Head of the Department of General Practice at the University of Melbourne and a Research Program Leader for the Cooperative Research Centre for Youth Technology and Wellbeing . In this article she discusses ethical challenges that using technologies with young people poses from a GP's perspective.

Part of the clinical approach to caring for young people is gaining an insight into their life's context, in order to understand their risk and protective factors more clearly and to address these in a holistic management plan. Social media and new technologies are now an integral part of young people's worlds, and it has become increasingly important to understand the role these technologies play in their lives, to better address risk factors. However there are some ethical challenges to resolve for professionals to feel comfortable communicating with young people through the new technologies or viewing a young patient's social networking site. In a sense the challenges are not new and exist in the current way we communicate with young people - but the very public, immediate and permanent nature of communication via new technologies adds new ethical considerations.

One issue is the establishment and maintenance of appropriate boundaries between a treating health professional and a young person. Professionals need to consider how they negotiate rules of engagement with young patients before they give out contact details such as email, mobile phone numbers or social media profiles such as Facebook. Consider - what times can young people contact a professional and expect a response, and with what sorts of issues? Do professionals use private numbers or practice specific ones? Should professionals ever accept to be a patient's 'friend' on social media sites? If so how are expectations managed? What if a risky behaviour that a young person is engaging in occurs when the health professional is off duty and unable to respond in a timely and objective manner? None of these issues are irresolvable - they need to be discussed and clarified with a young person in the same way we would normally set expectations and rules around communication.

A key issue in engaging online is the privacy of the young person - or other young people who may also be linked to the online profile of the young person who is the patient of the health professional. Potential threats to privacy must be discussed from the outset if a professional considers viewing a young person's site.

A third issue for the health professional using new technologies instead of face-to-face consultations are the potential limitations of this for adequately dealing with certain types of health issues. When would the health professional recommend a visit in person? Is any therapeutic effect lost with electronic communication or is there a greater gain? There are many problems or issues for which young people might consult a GP which are conducive to 'discussion' via new technologies, particularly for those requesting information or advice. However problems requiring a diagnostic process are better dealt with in person where there is option to conduct an examination or investigations.

Further ethical and legal issues arise if health professionals consult via the new technologies with youth who are legally minors (under 18 years in some states or under 16 years in others). As with face to face consultations, GPs must judge whether the young person is a mature minor who can consult without permission from parents or guardians on certain matters or whether parental consent is necessary. How does the professional judge mature minor status online? How does the GP involve parents or guardians if necessary? What if mandatory reporting issues arise (eg. sexual or physical abuse) and require a response, how would these be identified and handled in an online world?

Using technologies to benefit the health and well being of all young people is the subject of the new Cooperative Research Centre (CRC) on young people, technology and wellbeing. The CRC will be investigating the potential and challenges of virtual clinics where professionals consult in an online world.

On balance there seem to be great advantages in using new technologies to increase access to health care for young people. These can help us achieve better outcomes with our patients, if we resolve challenges such as managing patient expectations, risk, patient and professional privacy, mature minor assessments, mandatory reporting and involving parents/guardians appropriately.

What are the key ethical and professional boundaries that you find to be barriers using technology in practice? How do you resolve them?

For professional development resources on managing some of the ethical and professional boundaries raised here, visit the ReachOutPro.com.au Education Module.